FRESCO
The project, which began as a simple rebranding of a well-known brand of premium instant coffee, as often happens, has grown into a serious undertaking.
The result was a full-fledged line of several independent products in different packaging formats.
Task: Adapt, already existing design, labels FRESCO Solo and FRESCO Blend on the doypack format and supplement a line of new products in glass and package FRESCO Platti and Fresco Greco .
Designing the right packaging and label layouts requires more than just experience in the field of design, fashion, the latest trends and, in general, a heightened sense of beauty, but also knowledge of printing technologies on various materials, color separations for each type of printing (whether offset, flexo or rotogravure printing).
Advertising materials are based on an idea that will hook the buyer or clearly explain the uniqueness of the product and, as a result, be remembered by the target audience.
All this is my work!
Packaging options, flyers, prints...
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